The internet didn't make shopping better.

AntiTrend does.

Free. Takes 5 seconds. No account required.

Watch fast fashion disappear.

Block fast fashion. See your impact.
Cleaner results. Less noise. Better choices.
See how many results AntiTrend removes in real time.

What AntiTrend does

AntiTrend removes unwanted results from Google search and shopping — with a curated filter for fast fashion, mass marketplaces, and high-volume retailers.Use the popup to control what you see - toggle brands, filter categories, or add your own domains and keywords.See how many results AntiTrend removes in real time.

Block unwanted retailers
Customize your filters
See cleaner results instantly
What's new in 1.7
-Catagory-based filtering
-Toggle brans on or off
-Add custom domains and keywords
-Improved filter performance

The AntiTrend Philosophy

The internet didn’t make shopping better.
It made it louder.
Endless options.
Sponsored results.
Fast fashion designed to be replaced.
AntiTrend is an experiment in reversing that.Fewer options.
Better products.
Intentional consumption.
See your impact in real time with a live counter showing how many results AntiTrend removes from your searches

Privacy & Data

AntiTrend runs entirely in your browser.Your blocklist preferences are stored locally on your device.We do not collect personal data, track browsing activity, or send information to external servers

Shop less. Choose better. Ignore trends.