The internet didn't make shopping better.

AntiTrend does.

Free. Takes 5 seconds. No account required.

Watch fast fashion disappear.

Block fast fashion. See your impact.Cleaner search results. Less noise. Better choices.Track your impact with a built-in counter that shows how many results AntiTrend removes in real time.

What AntiTrend does

AntiTrend comes pre-loaded with a curated blocklist including Shein, Temu, Fashion Nova, Zara, H&M and more — so it works the moment you install it.Use the popup to toggle individual brands on or off, or add your own custom domains and keywords.Pin AntiTrend to your toolbar to track how many results are being filtered in real time.

Block fast fashion retailers
Curated brand filtering
Cleaner search results

The AntiTrend Philosophy

The internet didn’t make shopping better.
It made it louder.
Endless options.
Sponsored results.
Fast fashion designed to be replaced.
AntiTrend is an experiment in reversing that.Fewer options.
Better products.
Intentional consumption.
See your impact in real time with a live counter showing how many results AntiTrend removes from your searches

Privacy & Data

AntiTrend runs entirely in your browser.Your blocklist preferences are stored locally on your device.We do not collect personal data, track browsing activity, or send information to external servers

Shop less. Choose better. Ignore trends.